Logo Jeez Reviews - A case of location based apps

These days where life moves faster than time itself mobile phone apps are all appear to want our location coordinates. Every app you download these days requests your location identity before downloading. The reason behind location requests is mainly because now companies want to serve the demands of their consumers on a much broader perspective but without taking any of their precious time. As most apps and interfaces are tailored made not only to cater the changing tastes but also the time. As much as three quarters of mobile phone users retrieve information linked to their location. This information includes browsing about nearest clubs and restaurants, cinemas, bookstores etc.

Many advertisers are now closely looking at the trend of geofencing and use this information to study the behavior and interests and then target relative ads to the consumers. As geofencing technique is used for location based advertisements. On a broader scale, with the addition of GPS and cellular technology, geofencing has uses for the mobile users other than receiving custom made alerts, deals etc. It is also being used for law abiding for example; a company called Life360 used it to help parents keep tabs on their children while they are out of their homes. The service continuously transmits signals from the child’s phone and alerts the parents whenever the child leaves or returns homes, school etc, Life360 had a customer base of 25 million users as of 2012.

While it may seems as if advertisers are trying to restrict the movement of their consumers, it is rather they want their consumers to go out and move around more.  However, there are many users with privacy concerns regarding their location. Nobody wants annoying alerts after every minute telling the user about a 30% off sale at a clothing store, neither do they want their location coordinates to be disclosed to advertising companies to expect a sales man at their door every day.  But there is an ever increasing user base for such applications promising location based strategy targets and consumer convenience.  

About Company: Logo Jeez is the premium online design service providing company that helps thousands of businesses in making their brands eminent with dynamic and professional designs. There are several examples of location based apps present in Logo Jeez portfolio. Have a look and feel free to contact Logo Jeez experts for free consultation.