Logo, that is, the graphic identity of a company or product,
is not the reason why people choose your company’s services, but they are the
key to identify your company or products; therefore it is very important to
know whether or not you need a redesign of logo.
Deciding whether to change the logo or not is an important
issue. Many marketers believe that the important thing is innovation and trend;
a renewed logo represents change, modernity and vanguard. So how do you know if
the logo of your company needs a change?
We suggest that redesigning a logo should not be motivated
only by the repositioning of our brand, which therefore involves adding the new
concepts that values the end target.
Thus, to redesign your logo bear in mind the following:
IT SHOULD GOVERN ONLY
CORPORATE NEEDS
Redesigning a logo goes beyond fads or fashion; you have to
be aligned to a specific need of the company, how to reach a younger audience
or implement a new concept of the brand.
IT SHOULD IDENTIFY
Probably in the past our logo has had the expected effect on
our audience, but we must constantly evaluate if the logo remains relevant and
attractive to the target. If the answer is no, we have to redesign our logo.
YOU MUST RESPOND TO
BRAND DIVERSIFICATION
If your company has begun to diversify its business, then it’s
time to look at your company logo. We must be sure that, before the new customers,
the company may be compatible with their needs.
IT MUST BE ORIGINAL
If you already have a few years on the market and you see
that competition has taken as reference of your logo; it’s time to innovate. Remember
that being original when it comes to redesign the logo can be the difference between
rejection and sale.
WHEN YOU MUST HAVE
BECOME OBSOLETE
A logo should have the ability to be timeless. If our logo
gets last as long as possible without being outdated, then we can agree that
our logo is sustainable in time. Otherwise, you have to think readjust the
characteristics of logo adapting to the situation and the new needs of the
company.
In short, Logo modifications are
becoming more common, even in well-positioned brands, and apparently it has
become growing need for them.
Did you change your company’s logo?
Under what circumstances should you redesign your brand image? Share your views
with LogoJeez designers. You can also get your logo redesign from LogoJeez
service. Contact: