Good reasons to Redesign Company Logo

Logo, that is, the graphic identity of a company or product, is not the reason why people choose your company’s services, but they are the key to identify your company or products; therefore it is very important to know whether or not you need a redesign of logo.

Deciding whether to change the logo or not is an important issue. Many marketers believe that the important thing is innovation and trend; a renewed logo represents change, modernity and vanguard. So how do you know if the logo of your company needs a change?

We suggest that redesigning a logo should not be motivated only by the repositioning of our brand, which therefore involves adding the new concepts that values ​​the end target.

Thus, to redesign your logo bear in mind the following:

IT SHOULD GOVERN ONLY CORPORATE NEEDS

Redesigning a logo goes beyond fads or fashion; you have to be aligned to a specific need of the company, how to reach a younger audience or implement a new concept of the brand.

IT SHOULD IDENTIFY

Probably in the past our logo has had the expected effect on our audience, but we must constantly evaluate if the logo remains relevant and attractive to the target. If the answer is no, we have to redesign our logo.

YOU MUST RESPOND TO BRAND DIVERSIFICATION

If your company has begun to diversify its business, then it’s time to look at your company logo. We must be sure that, before the new customers, the company may be compatible with their needs.

IT MUST BE ORIGINAL

If you already have a few years on the market and you see that competition has taken as reference of your logo; it’s time to innovate. Remember that being original when it comes to redesign the logo can be the difference between rejection and sale.

WHEN YOU MUST HAVE BECOME OBSOLETE

A logo should have the ability to be timeless. If our logo gets last as long as possible without being outdated, then we can agree that our logo is sustainable in time. Otherwise, you have to think readjust the characteristics of logo adapting to the situation and the new needs of the company.

In short, Logo modifications are becoming more common, even in well-positioned brands, and apparently it has become growing need for them.     

          

Did you change your company’s logo? Under what circumstances should you redesign your brand image? Share your views with LogoJeez designers. You can also get your logo redesign from LogoJeez service. Contact: